Help Kids Battling Illness – Join 6th Annual Freezin’ for a Reason Virginia Polar Dip

Area Daredevils Ready To Freeze To Help Kids Battling Illnesses
6th Annual Freezin’ For a Reason Virginia Polar Dip


January 4, 2013 – (Reston, VA) –  Individuals in crazy costumes and creative flair will take over Lake Anne Plaza in Reston once again for the 6th  Annual Freezin’ for a Reason Virginia Polar Dip on Saturday, February 2, 2013.  The event will kick off at 12:00 PM with family friendly activities and warm-up – with the dip scheduled to take place starting at 2:00 PM.  Last year’s event drew record crowds of both spectators and jumpers raising over $76,000.  Registered participants will take a chilly full plunge or a “Chicken Dip” – to raise funds for Camp Sunshine, a national year-round retreat for children with life-threatening illnesses and their families.

 The creation of the Virginia Polar Dip was started in 2008 by Northern Virginia based  family the Toth’s after a long history with Camp Sunshine. They first attended Camp Sunshine as a participating family in 1996 when their daughter Jennifer was a cancer patient at age 3, and they have returned as volunteers every summer since.  After Jennifer participated in a Camp Sunshine Polar Dip in New Jersey, her family decided to bring the event to Virginia in order to help more local families.  Since 2008, 480 people have participated in the Virginia Polar Dip raising over $232,700 for the camp.  The camp organizes 11 polar dips on the East Coast each year. The event will be emceed by Mix 107.3 radio personality Chilli Amar.

Celebrating their 28th year, Camp Sunshine is nestled alongside the shores of beautiful Sebago Lake and provides respite, support, joy and hope to children with life-threatening illnesses and their immediate families through various stages of a child’s illness.  

This year’s goal is to raise $100,000 which will allow 50 families from the Mid-Atlantic area (including VA/MD/DC/DE/PA/WV/NC) to come to Camp Sunshine.   Through pledges or self-sponsorship, each participant will raise/donate a minimum of $100 for the opportunity to plunge into the frigid waters, and will receive a commemorative “I DID IT” event shirt.  Spectators are welcome to come and cheer for the plungers.

 The event is sponsored by Lake Anne, David Madison Photography, Fairfax Christian School, ING Financial, Jasmine Café, Reston Association, Reston Community Center, Mix 107.3 FM, Sheraton Reston Hotel, Spotted MP Marketing & Public Relations, Tropical Smoothie Cafe.  For more information about the event or to register to participate, visit www.freezinforareason.com or become a Facebook Fan (Virginia Polar Dip) and view pictures from previous dips.

  6th Annual Freezin for a Reason Polar Dip
When:   Saturday, February 2, 2013
Where: Lake Anne Plaza (Waterfront) – 1609 Washington Plaza, Reston, VA 20190
Time:  12:00PM – 3:00PM (Registration, Activities, Post-Dip Celebration. Actual Polar Dip Begins at 2PM)
www.freezinforareason.com,  www.campsunshine.orgwww.lakeanneplaza.com
Cost:  $100 minimum donation to plunge and is open to anyone willing to brave the elements for a good cause.  Free to spectators.  Rain or Shine (will be rescheduled if major snow storm is forecast).

About Camp Sunshine

Nestled alongside the shores of beautiful Sebago Lake in Casco, Maine, Camp Sunshine offers children with life-threatening illnesses and their families a place to relax together for a week and to take a break from the extraordinary demands placed on them on a daily basis.  The year-round program is free of charge to the families and staffed almost entirely by volunteers.  It is the only program in the nation whose mission is to address the impact of a life-threatening illness on every member of the immediate family.  Since Camp Sunshine opened in 1984, it has provided a haven for more than 35,000 family members from 48 states and 22 countries.  www.campsunshine.org


About Lake Anne Plaza

Lake Anne Plaza is the historic “heart and soul” of Reston, Virginia and the center of local living in our community.  Reminiscent of a European coastal village where people live, work and play, this spectacular community nestled around a lake, is one of the few places in Northern Virginia where you can dine or shop at independently owned establishments.  From our fine restaurants to unique boutiques to the seasonal Farmer’s Market, Lake Anne Plaza embodies the best of living local.  A destination spot for residents and visitors alike, Lake Anne prides itself on being internationally recognized as one of the finest examples of the modern planned community. Lake Anne architecture has graced the cover of dozens of national and international magazines. www.lakeanneplaza.com

Maurisa Turner Potts
Founder & CEO
Spotted MP (Marketing + Public Relations)
(P) 703.501.6289

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